You’ll be scored against the following key areas:
Use this space to describe your categories and why they’re important. Your prospects should want to know how they score!
Lead Quality
Lead quality measures how likely a potential customer is to convert into a paying customer. High-quality leads closely match the ideal customer profile.
Lead Journey
The lead journey refers to the process a potential customer goes through from initial awareness of a product or service to becoming a paying customer.
Lead Measurement
Lead measurement tracks metrics like volume, quality, conversion rate, source, engagement, velocity, and ROI to optimise strategies and improve sales.
Repeat Volume
Repeat volume based on leads tracks revenue from repeat customers initially acquired as leads. Indicating effective lead conversion and ongoing revenue.
